About us

The Story of Ellulia

Ellulia is more than just a brand — it's a journey of self-expression, rooted in authenticity, elegance, and a love for the natural world.
Founded in 2012 by a passionate creative mind with a vision for freedom and feminine strength, Ellulia was born from the desire to create pieces that speak to the soul — items that aren't just worn, but felt.

The name “Ellulia” is a reflection of beauty, softness, and individuality. It evokes a sense of light, flow, and inner strength. From its earliest days, the brand has stood for women who are confident, expressive, and deeply connected to their personal style.

What began as a small collection of handmade accessories and beach-ready bags soon evolved into a lifestyle movement. Inspired by sun-soaked coastlines, earth tones, vintage flair, and effortless elegance, Ellulia's designs are both timeless and free-spirited — crafted for women who carry the beach in their soul, even when they’re walking city streets.

Our products blend functionality with poetic design. Every stitch, texture, and color is carefully chosen to represent balance: between nature and modernity, softness and resilience, minimalism and expression.

Based in Madrid , Ellulia was built slowly and intentionally — growing from local markets and small runs to a wider community of women around the world who resonate with its message. As we grow, our focus remains rooted in quality, sustainability, and meaningful design.

Ellulia isn’t just something you wear. It’s something you carry — with pride, with ease, and with power.

Our Philosophy

Minimal effort, maximum soul.

Inspired by nature, designed for movement.

Made for women who flow with style and strength.